Useable Design published 2022 their highlights and trends within the digital market

According to the Dutch market trends Useable Design published in these insights on the ‘2022 landingspage’. Consumer their physical shopping behaviour is decreasing. Companies are having a hard time in keeping their connection with their consumer and target audiences, either there is an urgency like never before for online positioning, market segmentation and market penetration.

• User Centered & Data Driven Design

  In this new digital era the user should be centered in our way of communication, our digital approach just as the service methodologies we’re using to serve the end-user. Especially after the connection with the user has been faded away after the pandemic.

• Artificial Intelligence & Software as a Service

  Digital tooling and software has been used as a service. As an user we like to make use of digital services, and become ambassadors from a particular service or product that stand-out.

• Reaching the consumer their needs

  After the pandemic situation physical experiences became digital. The needs from user has been changed rapidly. Therefore, we need to re-find and re-understand the true needs of the consumer and the end-user.